100% bio-attributed option gives neutral to even negative carbon footprint

Ineos Styrolution, in styrenics, has recently announced the introduction of its SBC products produced from 100% bio-attributed feedstock. The new solution is available for Ineos Styrolution’s Styrolux and Styroflex product lines.

In the spring of 2021, Styrolux Eco and Styroflex Eco became Ineos Styrolution’s specialty products based on bio-attributed styrene. The recent announcement goes one step further by producing these products from 100% bio-attributed feedstock. Both the styrene and the butadiene components in the SBC copolymer are from bio-attributed feedstock, kitchen, and food waste and are not in competition with food production.

The result is a material (Styrolux Eco B100 and Styroflex Eco B100) with a neutral to even negative carbon footprint when biogenic carbon is taken into account. The material offers identical product characteristics to the conventionally produced Styrolux/Styroflex copolymers.

Marcela Villegas, director Commercial Product Management EMEA, comments, “I am very proud of our achievement. We have been able to produce such a wonderfully sustainable material for our customers. Styrenics teach us every day that the materials are indeed made for circularity. I expect many of our customers in the packaging industry will take advantage of the new Eco solutions.”

Styrolux offers an amazing combination of high transparency, brilliance, and impact resistance making it the material of choice for applications such as labeling and twist films, shrink film, food packaging, medical applications (drip chambers and medical tubes), and various other applications such as hangers and office equipment. Styroflex offers the properties of a thermoplastic elastomer (S-TPE), suitable for extrusion and injection molding, and can be used for a broad range of applications such as wrap films, stretch hoods, and modifiers for the household industry.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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